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Data Analysis Mistakes
28May

Top Data Analysis Mistakes by Digital Marketers

Author iBasePrasad 0 Comments Categories iBase Blog Posts

Top Data Analysis Mistakes by Digital Marketers Make: The digital marketing industry depends upon data analysis and making decisions. Here are few mistakes that are made by even the topmost and experienced digital marketers. You can be on the positive side, by having the knowledge of making errors which means without making any mistakes. Making false data analysis will end up in a false conclusion. Here are some things that a digital marketer should focus on and avoid Data Analysis Mistakes:

Unsatisfactory data visualizing

There are many tools to visualize the data, but this gives rough data which is not clear cut. Based on the information and analysis through charts and graphs, you cannot keep your potential and communicate into the work because these give you approximate rough values.

Not incorporating backend data

In this industry, plenty of works will be at your desk. There will continuously contact the client many times. By one client meeting, no issue and problem are resolved. There will be many times of contact with the client to work on a project. you can compare analytics.

Ignoring the Impact of Offline Activity

There are a lot of many unforeseen events that can happen in any kind of business. No business has got a predictable one. These unpredictable events cause an impact globally. Graphs don’t remain the same always.

Not accounting for multi-channel engagement

Marketers got attached to one or more channels, Facebook ads, or LinkedIn profiles. No user uses one channel they may visit other channels too. Marketers just bother about the final output not whether the user clicked on to Facebook ad or LinkedIn profile or any single platform. Focus on assisted conversations and analysis in multi-channel and use Google Ads to compare the models.

Making decisions on fault data

Before having your view on data analysis, go through many of the referencing tools, make sure Google Analytics configurations, and analyze the data properly. Get in touch with the client or your higher officials to get the latest updates and to have the knowledge of what’s going in the project. So keep in touch with them and know the latest changes in the work.

These are the few Data Analysis mistakes that digital marketers will make in data analysis. Firstly focus on the factors. Re-examine your data analysis and find what are more significant factors. Keeping all this in mind will make you flawless and which will make you prepare a perfect report to handle with any kind of stakeholder.

 

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Skills for Digital Marketers
28May

Essential Skills for Digital Marketers

Author iBasePrasad 0 Comments Categories iBase Blog Posts

Essential Skills for Digital Marketers: Digital Marketers need to possess some skills to handle the digital marketing industry.

The digital marketing industry has many works on email marketing, social media work in many areas. It is important to have knowledge about the position that we are currently not doing, this will help you in the advancement of your career. Here are some essential skills for digital marketers.

Willingness to Listen and Learn

Every digital marketer should have this skill of listening and learn .one should listen to their client’s instructions and make them work out. Listen to the employees under you To give a better solution to them. Learn from others in an industry. Thinking you know everything doesn’t make you grow.

Tenacity

Make sure giving up is not your work because it doesn’t lead to many opportunities. Every day there is something new to learn and work on in different areas like working on the ranking of the website, issues with the site about its performance, and many more.

Adaptability

In this digital marketing industry you are supposed to work in many fields .the work also may vary from month to month which depends upon clients input .one month you will be working for a client and another month you’ll be working for another client .twe make yourself flexible. In this area of digital marketing, you are supposed to work the extra mile always, and you might be prepared for it.

Ability to multitask

There are a lot of many things going on in digital marketing. And you need to capable of doing all that works. Gather a lot of information through articles and etc. note that how can you make a difference with normal work, That saves your time. If you cannot do multitasking, you will fall behind in the Race of digital marketing.

How to Search Well

You can get the information that is needed for you through Google, but it can waste a lot of time. Better search queries give better results. There are few clients and employees who ask for content related to a product in depth. Don’t depend on other’s work of figuring it out. Do your search and research your work with the acquired information.

Using Excel

To work in the digital marketing industry, you should have minimum and basic knowledge of using Excel. In the industry, you will be handling larger datasets. Here you will be handling advanced functions.

Communication

Good communication skills are needed in this critical phase of digital marketing. You should have the capability to communicate well whether it is written or oral. The client will work from different locations, so it is important to have better communication skills. If you have lesser communication skills, you need to work on them.

These are essential skills for Digital Marketers. All these skills will help you to grow in the world of digital marketing. Working on this skill will keep you in a better position.

 

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SEO With User Experience
25May

How to Improve SEO With User Experience Factors

Author iBasePrasad 0 Comments Categories iBase Blog Posts

How to Improve SEO With User Experience Factors: User experience plays a major role in SEO. It is also used to rank websites on SERPs.

Google also focuses on this user experience and includes it in its algorithm. Google doesn’t work on ranking directories which gives a poor user experience

Thinking in terms of how the user experiences the website is the main strategy. Based on this, Google ranks the website. There are few ways to improve performance with user experience. Here are they listed below.

Content Creation

Focus on the quality of the content that you are providing on your website and how well the web content is explained. The content creation process is a primary thing to have the user focus on.

Provide the content that the user is expecting from your website. Do not get inclined to another point of the topic. Question yourself on what point you are creating content. This will also make you understand how Google ranks the websites.

Firstly, on the top search results of your search and find out the difference what you are missing. The primary focus of the website and how the questions are being answered. It must understand the users search related queries. We all know the best site to solve our queries is googling.

Search the top-ranking websites and understand the way of providing content then work in your way to provide the answer in a better way.

Natural Language Processing

Google has better algorithms to understand user queries and provide the best results. Google uses some technologies like rank brain and BERT. It is also working on more algorithms to provide answers to the search query. Previously, there are few machines learning algorithms that will search the content based upon the keywords that are in the query. Google is on its way to match an answer to a question.

How to Create a Better Web Page Experience
  • Divide your content into smaller paragraphs
  • Use accurate heading tags
  • use images to convey your points
  • for the order list use bullet points
  • optimize your images
  • Don’t limit your word count for writers
  • Run URLs and make improvements to the page
  • Use appropriate font to deliver the content

The Ultimate goal is to satisfy the users with the content. The sites that stand in the top position are most recommended and enthusiastic for user experience. This also creates a positive performance. Work on many more ways to have a grateful user experience.

 

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SEO Training Programs
25May

SEO Training Programs for Every Knowledge & Experience Level

Author iBasePrasad 0 Comments Categories iBase Blog Posts

SEO Training Programs for Every Knowledge & Experience Level: To expand your SEO team, new team members will be added to the group, and skill level training will be given to them. For certain levels candidate’s certain levels of training will be provided for their success.
For an individual in an SEO team, SEO knowledge should be integrated with certain training programs. For every new hire in the team, there are prescribed programs and guidelines that are to be followed.

Here are the main 3 levels of knowledge that a different individual should possess.

New Hires with No SEO Knowledge

SEO knowledge cannot be picked up overnight. For a new Joiner in the SEO team, experience, and his insights matter in the field.For the new hire, it is important to provide knowledge from the basics.
Firstly, mainly focus on why SEO is important, then you will become successful in digital marketing. The team members should focus on the introduction and scalability of terms like SERPs, Algorithms, metadata, heading tags.The best way to start with  SEO training programs is to go through videos, case studies, articles.

New Hires with Medium SEO Knowledge

If you hire an employee with some SEO Knowledge, you need to understand the level of experience and comfort.SEO with medium knowledge doesn’t require more knowledge of basics. Quickly move to the standard principles of SEO training. Then move to the advanced elements of SEO.

An individual at this stage needs to be given unique content as well as need to work on new strategies.

New Hires with High / Expert SEO Knowledge

An Advanced SEO belongs to this category. Skip the basics and go for a deep study of SEO training. This person has more knowledge and easy to understand the strategies.

The individual can easily find the difficulty areas and has knowledge of website trends. Make sure any of the team members know the structured data and build a domain. Keep an SEO guru in your team to handle any kind of difficult issues and runs any program. Share your knowledge across your team members for the growth of your team.
It is important to determine the capability of an individual person and give the right source of knowledge and materials to make the person and team successful.

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