iBase Blog Posts Archives

10Jan

Complete optimization of your Google My Business Listing

To achieve Digital Marketing success, many SEO professionals start creating their Google My Business Listing at the same place.

GMB is a free tool from Google which helps the Business owners to manage their online presence and growing portfolios of utilities. Google’s graph utilizes verified GMB information to generate details about the businesses for its database that are relevant to some specific searches.

Google Map location is generated once after finishing a new listing to synchronize with traditional Google search for searchability and accessibility.

You can make use of this guide to complete your Google My Business correctly to get great leverage on Google and other third-party platforms.

Basics of GMB

In order to endeavor digital marketing into your business, you need to learn some basics to understand Google My Business and its offers.

Google My Business gives your website a public identity and an active presence with a listing on Google. The information you provide about appears on Google search engine and maps.

If you have already used some Google tools for complementing your business then there are chances that they have already listed on GMB. Google+ Pages and Google Places for Business are the best places to manage your business information.

How to start your Google My Business Listing

The initial step for getting into your Google My Business listing up to ensure that you don’t already have a GMB listing. If your business has been around for several years, it is likely to be present on GMB listing and the only thing you need to do is to claim it.

Now, head over to the Google My Business page to add your important business information for claiming GMB listings and make sure that is doesn’t already possess the list you need to claim. However, it notifies you if there is a listing for your business before.

Adding and Editing Service Area Business Details

Sign in to Gmb by using “card view ” present on the right side above your locations
Click “manager Location” to choose the listing you would like to make
Click “Address” sec from info of the menu bar
Now select “yes” next to “I deliver goods and services to my customer locations”
Enter your service area
Click apply

How to verify your Google My Business

Listing

You will surely need to verify your listing, once after submitting your business information and your service area. This verification plays a crucial role in the visibility and performance of your business listing.

This may help to weed out false listings if any that would misdirect the users. However, it is important to note that Google won’t display your business and none can access your analytical information until it is verified.

This process typically takes a week and Google sends you a verification code to your mail in acknowledgment to your verification.

How to publish your Google My Business Listing

It is important to utilize all the tools that Google offers to publish your GMB listings. Here are some crucial steps to be followed for optimizing your listing:

Enter a clear and complete data needed for your listing
Include keywords
Keep accurate hours for business operation
Add photos
Respond to customer reviews

Customer Actions

Once after publishing your work, customers show up and takes a certain type of actions on your listing:

They Visit your website
Ask for directions
May call you
May give feedback

09Jan

Essentials of Local SEO and Listings Management Tools

iBasePrasad 0 Comments iBase Blog Posts

Nowadays, online presence is essential for local as well as global businesses with physical locations.

It may seem contradictory for the businesses to focus on online presence until they realize that customers are precisely taking decisions through online platforms.

Businesses can make use of this platform and can attain their goals with the right approach and right tools. The tools that help reach such goals include Local SEO and Listings Management.

The features of Local SEO and Listings Management includes:

Automated listings finder
Ability to update all the listings with a single click
Review Management, which helps to directly reply to the customer
Analytical tools

Some of the above-listed features may focus only on one solution while others may offer an all-in-one solution to the issue. And you need to pick the tools based on your unique needs.

Following are some of the Local SEO and Listings Management Tools

Yext

It provides a variety of solutions which help in improving your brand using local SEO. It also integrates with various directories and updates your business information from time to time.

Yext provides some popular local SEO tools. They are:

Yext pages
Knowledge Manager
Yext Reviews
Yext Listings
Analytics
Data cleaning
Duplicate listing prevention
Google My Business and Listings management

Whitespark

Whitespark has stepped into Digital world as a web design agency, but now it offers various SEO software tools which help businesses for local search marketing.

The most popular tool that whitespark offers you is the Citation Finder. It helps you to find the citation opportunities to relevant local search rankings.

This tool is free for 3 searches per day and you can also get a paid subscription starting at $17 per month for 20 searches per day.

Other whitespark tools include:

Reputation Builder
Local rank tracker
Review monitoring

Moz Local

This tool may be perhaps the most popular local SEO tool on the list. It has been trailblazing the local SEO tool over 10 years in the software market. So you can trust their data and methodologies.

This tool works for both small and large enterprises, ensuring that the online listings are correct and consistent so that is can boost the website visibility.

It works by sending your listings to major search engines and business aggregators. Using this tool, you can easily edit your listings simply by logging into MOZ Local and making necessary changes – there’s no need to edit each directory individually.

Another advantage through MOZ Local is it links with Google My Business so that you can receive alerts when you get new reviews and you can reply to your customers in a timely manner.

ReviewTrackers

This is a customer review software tool which sends alerts on various review websites regarding the customer feedbacks and makes this information available only on one dashboard.

Using this tool, you can monitor reviews, solicits feedback, and can track your performance. Some of the popular brands like Midas, American family insurance, and Subaru use this tool.

Local SEO checklist

This tool fixes technical local SEO issues taking place on your website. Apart from the checklist, you can utilize this website for:

Checking for your GMB whether it is following the correct guidelines or not.
Checking for right schema markup for your content
Using a free scanning tool to check your business listing appears out of various websites.

Synup

This is an all-in-one software marketing suite specially designed to monitor your analytics, manage your listings, and to create your reports.

It also facilitates various listings updates and notifies you whenever a new update is created about your business. To catch inconsistencies, it crawls over 200 local search engines.

Bright local

This tool is used by more than 62,000 agencies and business and regarded as one of the most popular local SEO tools.

It features include:

Customized dashboard
Lead generation tools and widgets
Tracking of organic and mobile rankings
Audits directory sites
GMB and NAP audits
Alerts on online reviews

Advice Local

This tool is similar to Yext in some ways but more advantageous when compared to Yext. It can manually build local citations where Yext uses API. This may take a bit longer time for Advice Local to get a good percentage of the score in directory submissions because the information is limited to the basics of NAP.

SEMrush

It is a popular SEO tool trusted by brands such as HP, Quora, and eBay. It helps users by providing information about website traffic management, keyword management, and other useful SEO data.

They have recently introduced their own listing management tools in collaboration with Yext and it is currently under Beta testing for its publication.

It is quite easy to use because you just have to provide the data and find your location. Later, it provides you the list of your listings and their status for each of your website directory.

Call Us for SEO Services to Your Business – +918501932183

05Jan

Digital Transformation: What is meant by digital transformation?

iBasePrasad 0 Comments iBase Blog Posts

It is all about bringing radical changes to your business aspects right from office operations to customer interactions with the help of cutting-edge technologies.

It is a method of reinventing your business by making use of proper infrastructure and marketing models in a more effective way rather than using traditional concepts.

This is made possible by enabling our clients to reach their aspirations by harnessing the power of social media and cloud mobile.

However, there are some aspects need to be taken care of to attain a digital transformation in your business.

Innovation

Though transformation and innovation are not the same, they go hand in hand. Innovation is a crucial aspect of the digital transformation process which requires open communication, collaborative approach, and freedom to create a sort of differentiation in your products and services to enhance customer satisfaction.

Change

As we know, digital transformation is impossible without change, we need to build a strategy for change management in the organization to encourage the change.

Change management includes a sort of communication with the employees to provide with the right ambiance to go through with the change successfully.

People

As digital transformation is all about to change, building a group of talented employees is a very crucial aspect. We need to keep track of their ideas to attain our digital goals successfully.

To create meaningful experiences with the technology, we need to associate employees and customers to speed up our digital journey.

Experiences

To drive your business potentially towards success, you need to consider both the customer as well as employee experiences. Both the positivity as well as negativity in the experience will surely ensure your digital transformation in the right path.

Leadership

To succeed in any aspect of your organization, leadership plays a major role. Hence, the top leaders of your organization need to be involved to lead the digital transformation.

Their involvement ensures faster and effective change management with a good flow and coordination.

Why digital transformation is necessary for your business?

Nowadays, as the business is governed by a huge competition and a fast-changing landscape, it is necessary to cope with an effective form of digital transformation. If this doesn’t work out, you will surely end up your survival in the market.

You will surely miss out the following advantages if your business is not embracing digital transformation

Accessibility to the globalized market

Digital transformation can provide you huge access to the large online markets which helps to put your resources on the cloud so that you can access it from anywhere through an internet connection.

The storage aspects and backup recovery can be better handled by cloud service providers. They are also streamlined with the proper use of cloud-based collaborative tools which are often available for free.

Data-driven decisions

Once your business is digitally transformed, you need to gather and visualize each and every data from functional units of your organization.

The predictive ideas generated from this data would enable managers to analyze the risks of your business. You can even analyze the customer behavior and ideology to figure out the inefficiencies in the production and the next market trends for improvement.

Streamlined operations

While undergoing a digital transformation in the business, the use of powerful tools facilitates a seamless collaboration and communication across the entire workforce.

04Jan

A Local Guide to SEO for Large Enterprises | SEO Services Hyderabad

iBasePrasad 0 Comments iBase Blog Posts, SEO Companies Hyderabad, SEO Training

With the rise in mobile technology, local SEO became an ever important thing and a recent study has found that 63 percent of all Google searches are from mobiles.

Businesses must define how success looks like and should develop an ongoing call that is scalable in order to succeed in local SEO.

Pros and Cons of local SEO:

The advantages of using local SEO in large enterprises include:

Accessibility to industry tools
Money
People
specialization

If these built-in resources are ignored, then the cons of large companies may overweigh the pros with respect to local SEO.

The 4 common obstacles that the companies face while planning a local SEO strategy:

Ignorance:

If there is no proper strategy across the organization, it is difficult to earn buy-ins from others.

Bystander Effect:

Lack of defined roles in the enterprise may lead to diffusion in the responsibility.

To avoid this, there should be proper review management which includes – Who should be responsible for customer service? Store managers? and Regional managers?

Pick the best one and make the work done with clear responsibilities.

Volume:

In order to execute a well-defined plan that avoids the obstacles to produce a scalable and successful local SEO strategy, it’s important to have a look at the following steps:

Digital Marketing Goals
Establish Roles and Responsibilities
Slow decision making:

As we know, large enterprises are as non-adaptive and inflexible as small enterprises. Their task listing may draw out for months.

The Local SEO Practices for Enterprises

These practices are basically divided into two sections. They are:

Basic practices
Competitive Edge Practices

iBase Solutions Best SEO Company in Hyderabad

There are 5 local SEO practices defined for enterprises to attain business goals

Google My Business

Basic Practices:

Submit a Google My Business List.
Storefront image for all locations.
Update Name, Address, and Contact details for all stores.
Selecting relevant business categories.

Competitive Edge:

Use the tools like getting Five Stars for an enterprise-friendly feature.
Creating a monthly calendar to use some helpful features like Google Q&A and Google Posts.
Regularly check for tools like Mobile Moxie or Bright Local Competitive Analysis to check keyword ranking.
Be a tattler to report spam on Google Maps.

On-Page Local SEO

Basic Practices:

Include the address in all store locator pages.
Make sure that the store pages are properly indexed by search engines.
Implement local schema on all store locator pages.

Competitive Practices:

Implement a local content opportunity that can be either incorporated on a blog or directly on store locator pages.
Take a consistent approach to make constant changes to your content on store pages.

Citation Management

Basic Practices:

Create your GMB profile.
Utilize set-it-and-forget-it plan.

Competitive Practices:

Use Yext to help clean duplicate data, push citations, adjust incorrect data, and defend online presence.
Make use of designated resources to improve a listing, monitoring, and updating the information.

Local Link Building

Basic Principles:

Do not ignore local link building due to the fear of having a limited impact.

Competitive Principles:

Large enterprises fail to maximize their linking perspective. So get involved in your sponsor events, support other businesses, and host networking events.

Reviews

Basic Principles:

Respond to customer feedback.

Competitive Principles:

Manage all customer reviews by using some automated tools like getting Five Stars.
Embed Google Profile Link that generates a direct link to your profile.

Looking for SEO Experts or SEO Services, Contact Us or Call Us at +918501932183

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29Dec

Mobile Application Development Trends in 2019

iBasePrasad 0 Comments iBase Blog Posts, Mobile Application Development

The Mobile Application Development trends are the new portal of digital tomorrow. Mobile gadgets have certainly changed the way we connect to the world. The huge variety of apps that are available has redefined the future of mobile technology.

Mobile phones and its technology has given everything to the user through internet browsing, GPS navigation, instant messaging, and gaming.

Over the years mobile technology has attracted the world with its ease of use and diverse functionalities.

The increasing potential of mobile technology and its demand has led the app developers to put in more efforts to come up with applications that are better than their previous versions.

As the technological innovations in the mobile industries are constantly developing, it is important to keep track of emerging trends that are going to dominate the technical scenario in 2019:

M-commerce Apps

In 2015, global market payments were worth $450 billion as compared to predicted $1086 billion in 2019. This attempts to close around 44% sales that are taking place through mobile apps.

Consumers are now wishing to complete most of their sales over their mobile due to the ready availability of resources and easy payment options with huge security. Another factor which leads to this huge shift in the involvement of tech giants like Apple and Google.

In 2019, Apple pay integration and Google pay integration will bring a significant increase in applications.

Artificial Intelligence and machine learning

Google assistant Siri and Amazon’s Alexa are the leading smart and intelligent assistants that are leading towards Artificial Intelligence. These AI-powered assistants have become crucial in delivering optimal customer services to users.

Artificial Intelligence has influenced the App usability in multiple ways through

features like Voice search, GPS, voice translations, and Predictive text typing.

From shopping apps to guides, the rising influence of Artificial Intelligence and Machine Learning is visible in Mobile App Development Company.

Cloud Applications

Software-as-a-service (SaaS) is one of the cloud applications is now growing at an exponential rate of 18.2%.

Cloud Applications enables us to store critical, confidential data without worrying about the data and device limitations.

The companies are combining the cloud computing technology with emerging technologies like Artificial Intelligence, Blockchain, Machine Learning, Big data, and IOT for competitive advantage.

On-demand Apps

Present On-demand apps like Ola, Uber, Uber eats, Zomato has made the user

lifestyle trendy and this trend will continue to accelerate for the next few years as well. These apps have earned such good scalability due to their ease of use and made-to-order perks.

Smart Apps enabled by IOT

IOT has come up with many innovative scenarios in industries like Healthcare, Education, Energy, and smart cities.

Internet Of Things is coupled with Blockchain and all set to revolutionize the mobile applications in 2019.

App Security

With the evolvement of immense app development, the malicious applications are also getting ready to affect 1 out of every 100 smartphones. This lead to the App developers and Software testers to become aware of the security aspects of every application.

All the potential risks like Wi-Fi interference, data leakage, social engineering, and Crypto Jacking attacks should be identified and taken care of.

The growing popularity of Android Apps

Since 2016, the introduction of instant apps has changed a lot of things. These instant apps have proven useful due to lack of sufficient storage in Android devices since no installations are required.

The use of instant apps in the first two quarters of 2018 has exceeded beyond 500 million devices

Final Thoughts:

In the coming years, there is a lot to be seen in the mobile app development with the coordination of exclusive technologies like AI, Machine Learning, IOT, and Blockchain.

Mobile phones and its technology has given everything to the user through internet browsing, GPS navigation, instant messaging, and gaming.

Over the years mobile technology has attracted the world with its ease of use and diverse functionalities.

The increasing potential of mobile technology and its demand has led the app developers to put in more efforts to come up with applications that are better than their previous versions.

As the technological innovations in the mobile industries are constantly developing, it is important to keep track of emerging trends that are going to dominate the technical scenario in 2019:

M-commerce Apps

In 2015, global market payments were worth $450 billion as compared to predicted $1086 billion in 2019. This attempts to close around 44% sales that are taking place through mobile apps.

In 2019, Apple pay integration and Google pay integration will bring a significant increase in applications.

Artificial Intelligence and machine learning

Artificial Intelligence has influenced the App usability in multiple ways through

features like Voice search, GPS, voice translations, and Predictive text typing.

From shopping apps to guides, the rising influence of Artificial Intelligence and Machine Learning is visible in Mobile App Development Company

Cloud Applications

Software-as-a-service (SaaS) is one of the cloud applications is now growing at an exponential rate of 18.2%.

Cloud Applications enables us to store critical, confidential data without worrying about the data and device limitations.

The companies are combining the cloud computing technology with emerging technologies like Artificial Intelligence, Blockchain, Machine Learning, Big data, and IOT for competitive advantage.

On-demand Apps

Present On-demand apps like Ola, Uber, Uber eats, Zomato has made the user

lifestyle trendy and this trend will continue to accelerate for the next few years as well. These apps have earned such good scalability due to their ease of use and made-to-order perks.

Smart Apps enabled by IOT

IOT has come up with many innovative scenarios in industries like Healthcare, Education, Energy, and smart cities.

Internet Of Things is coupled with Blockchain and all set to revolutionize the mobile applications in 2019.

App Security

All the potential risks like Wi-Fi interference, data leakage, social engineering, and Crypto Jacking attacks should be identified and taken care of.

The growing popularity of Android Apps

The use of instant apps in the first two quarters of 2018 has exceeded beyond 500 million devices

Final Thoughts:

In the coming years, there is a lot to be seen in the mobile app development with the coordination of exclusive technologies like AI, Machine Learning, IOT, and Blockchain.